Jagger Algorithm Upgrade Part-1

When there is one thing Search Engine Marketers and site owners fear - it's an important protocol update, specially by Google. Visit rate us to check up where to allow for this concept. Well, much-as we might like it not to occur, its here. Google has recently done an important algorithm update, nick called Jagger update series.

Google does small algorithm updates nearly on a monthly basis and once in a little while, it uses a major algorithm update. The final major Google algorithm update occurred in November 2003 called the Florida update, which made quite a stir with web site ratings. Needs is a poetic database for more concerning the reason for it. To know more, read our report on Google Florida Algo Update.

Just like the Florida update, the much feared blender act have been done by the Jagger update. It's churned the sites and made it in-to a listing of unrecognizable pulp.

Google is a hot-favorite amongst the net community looking for information. Most believe the search results have been very appropriate. It would be consequently safe to assume that what-ever formula Google has, works just fine. So why does Google should re-engineer its perfect-looking algo so drastically? Has it perhaps not heard the word do not resolve what aint broke? From Google's stand-point, the main reason is straightforward and appropriate. Well, for starters, web is ever-evolving and the algo often must be modified to be able to provide the best of results. Google made an algo, which it believes will reward great sites and rank them well because of its visitors.

Google, similar to other search engines, keeps this algo a closely guarded secret to avoid it from being abused. Nevertheless, the Search Engine Optimisation community is continually at work wanting to rank their sites well. Using determined guesswork, rational thinking, special tests and extensive trial-and-error techniques, they slowly determine what the algorithm likes and dislikes. Armed with this information, it's not hard to focus on sites to rank them high in SERP (Se Result Pages), whether the site deserves to rank at the very top or not. This kind of algorithm punishment leads to less than desired' websites displacing great sites from the top ranks, damaging the Google index. Subsequently, following Kaizen philosophy, Google needs to re-engineer its calculations to keep, what it thinks are poor sites, from its top ranks. To be able to begin once again obviously, significant formula changes upset the existing high-ranking internet sites & sends plenty of SEO experts back-to their work-bench.

What is interesting to see may be the timing of the protocol update. When Google updated its protocol in November 2003, there were large scale accusations by internet site owners that Google intentionally upset the ranks of popular web sites just before the Christmas shopping season to force them into buying Google AdWords paid advertising in order to maintain the visitor traffic. While Google claims that the algo update choices are not influenced by the AdWords group, it's difficult to understand why they would yet again choose a important timing right before Christmas buying season to update their protocol. The limits are extremely large and its business in the end. Google received $1.57 Billion in Q3 of 2005. If 2003 pre-Christmas formula update effect is any indication, I estimate that Google would record earnings of around $2.05 Billion in Q4 of 2005..